New graduates routinely underprice out of nerves, not generosity. The result is a calendar that's full and a bank account that isn't.
Cost, time, position
Price from three inputs: your true cost per service, the time it takes end to end, and the position you want in your local market. Discounting should be a deliberate strategy, never a default.
Raise in steps
Small, regular increases as your portfolio grows feel fair to clients and protect your margin. Certification gives you the credibility to make them.
Put it into practice.
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